Understanding How and Why Millennials Give

So much has been written about this generation of 80 million that will shape the future of philanthropy. But personal preferences and experiences with the generation doesn't mean that is the way this generation wants to give to your organization. This session will review the latest research and findings from the Millennial Impact Project, a comprehensive study of Millennial cause engagement since 2009. In addition, the presenters will offer case studies of successful Millennial fundraising campaigns and ideas for your organization.

At the conclusion of this session, participants will: 

  1. Understand the motivations behind Millennial giving.
  2. Understand how Millennials engage peers in campaigns.
  3. Understand how technology impacts millennial giving.
  4. Learn the right questions to ask when exploring millennial giving for your organization. 

* This session is eligible for 1 hour of ACFRE Management credit.

About the presenters:

Derrick Feldmann is the lead researcher and creator of the Millennial Impact Project, a multi-year study of how the next generation supports causes. The annual Millennial Impact Report is cited regularly by such outlets as Forbes, TIME, Wall Street Journal and Fast Company. Derrick is the author of Social Movements for Good and the co-author of the book Cause for Change: The Why and How of Nonprofit Millennial Engagement. He is a regular contributor to Philanthropy News Digest and the Huffington Post IMPACT channel. He is on the Leadership Faculty of the Points of Light Corporate Institute and a guest lecturer for the School of Public and Environmental Affairs at Indiana University.

Michelle Cline joined Carey Business School in March of 2015. She previously served as Director of Planned Giving at Capital University in Columbus, Ohio. A former attorney, Michelle is an active member of the Board of Governors and the Legal Opportunity Scholarship Fund Committee for the American Bar Association. Michelle received her bachelor’s degree in animal sciences from The Ohio State University and her law degree from Ohio Northern University. She is also currently pursuing her LL.M. in taxation.