Incorporating Stories into your Fundraising Program

Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative. In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.

At the conclusion of this session, participants will:

• Have a better understanding of how donors make giving decisions
• Know the components of a great story
• Have great examples of storytelling in action

Target Audience: 

Intermediate-level fundraisers

About the Presenter: 

Leah Eustace, CFRE is the Chief Idea Goddess at Good Works; a boutique consulting firm in Ottawa, Canada. With over 20 years of fundraising experience, her expertise lies in helping charities develop meaningful relationships with their donors through storytelling.