Five Simple Strategies to Boost Donor Retention
Do you ever feel like you're on a fundraising treadmill? That you're constantly looking for new donors because you aren't keeping the ones you already have? Then you may need to change your stewardship approach. Because taking good care of donors, listening to and respecting them, is how you'll raise more money (and get off that pesky treadmill). It's as simple as transforming how you thank donors, how you share the impact of their giving, and how to keep them delightfully engaged with your cause. Learn how during this webinar with Shanon Doolittle and leave with actionable steps you can take now to start building more gratifying, long-term relationships with your donors.
At the conclusion of this session, participates will have learned:
- How to write better thank you letters
- How to make donor thank you calls
- How to easily share impact stories with donors
- How to ask donors for feedback
- How to add delight and surprise to the donor experience
About the presenter:
Shanon Doolittle is an internationally recognized fundraising and donor happiness coach at Shanon Doolittle + Co. Her unique, donor-centric campaigns and retention programs have raised tens of millions of dollars for nonprofits of all sizes. An energetic and inspirational fundraiser with over ten years of experience, Shanon loves sharing the know-how organizations need to help them create high-margin fundraising programs and donor-centric retention systems to keep supporters happy. Also a dedicated mentor, Shanon enjoys helping fundraisers tackle the overwhelm of a heart-heavy career and find more joy in their daily 9-5. Her educational career includes a B.A. in Political Science and Chinese Studies from Pacific Lutheran University. With a lifelong love of learning and teaching, Shanon is now a guest lecturer in the Evans School of Public Affairs at the University of Washington in Seattle and can be seen regularly on Movie Mondays, a popular online video series for fundraising professionals.