On Beyond Social: Inbound Marketing for Fundraisers
How do we make raise money with social media? By now, everyone is familiar with social networking. We've had websites forever, and most of us have Facebook pages and probably a presence on other social networking platforms as well. But how does one use social networking to raise money? The key lies in knowing how to integrate social media and direct communication for maximum effect. In a nutshell, social media is where we drop the bait in order to encourage potential donors to self-identify to receive more personalized messages. The approach is called Inbound Marketing. In this webinar, We'll explain the approach in more detail, and walk you through the creation of your first basic inbound marketing program.
At the conclusion of this session, participants will:
- Understand the marketing funnel, the journey the average donor undertakes leading up to making a gift
- Understand how to use a combination of a blog, social media presence, website landing pages, and incentives to gain the attention of potential donors and rapidly convince them to subscribe to receive direct communication;
- Develop a basic inbound marketing plan for your own organization.
About the presenter:
Shaun Lynch, CFRE is the President of Adventum Philanthropic Marketing, and teaches in the Marketing Department of Concordia University’s John Molson School of Business, and in the Public Relations Programme of McGill University’s School of Continuing Studies. He earned his Certified Fund Raising Executive (CFRE) credential in 2003, and he is a certified Master Trainer of the Association of Fundraising Professionals (AFP).