Join us at this session to learn how to best plan for your year-end appeal. First, Jayne Pfeifer with Thysse will give a ‘state of’ direct mail including considerations such as supply shortages and timelines, suggestions to save costs due to price increases overall, and postal promos and changes. Then Taylor Schult, Managing Director of Annual Giving and Advancement Services at Marquette University, will give an overview of MU’s year-end strategy focusing on a multichannel approach with direct mail supplemented by targeted e-mail, digital, text and phone outreach.