Writing a Fabulous Case for Donor Support
In this revealing session, one of North America's most experienced case writers shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.
At the conclusion of this session, participants will:
- Know why the "elevator speech" is really a ride to nowhere.
- Know how to tell a story quickly and effectively.
- Know how to answer the "Big 3" questions donors will have.
This is presentation is for anyone who produces donor communications. Beginners welcome.
About the Presenter:
Tom Ahern is considered one of the world's top authorities on donor communications. He is the author of four well-received books on the topic. Each year, he delivers dozens of workshops internationally, speaking recently at conferences in New Zealand, the Netherlands, Belgium, Australia, and Italy as well as across North America. He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of inspiring and retaining donors.
He is also a writer and marketing strategist. His clients include Save the Children, Catholic Relief Services, Plan International, Greenpeace, Volunteers of America, Princeton University, The Cleveland Foundation, the National Parks Conservation Association, as well as many smaller and local nonprofits such as the Anchorage (AK) United Way.