FDW Preview: John Trybus gives us a sneak peek

Storytelling: creating stories that inspire your stakeholders

head shot of John TrybusStories are the currency of life and an important way in which we connect as human beings. As social impact leaders we must think about how we can leverage the art and science of storytelling as a key strategy for the organizations we love to emotionally connect with donors and other target stakeholders to inspire them to act. Creating stories that resonate and break through the clutter in this age of information-overload is not easy! I'm excited to share my research for how to create stories with purpose – and new research I'm conducting about what the future of social impact storytelling will look like – at the Fundraising Day Wisconsin Conference in August. From virtual reality to citizen storytelling programs, the future of storytelling will bring exciting opportunities to drive action in new ways.

-Professor John D. Trybus, Georgetown University's Center for Social Impact Communication

Register now for early bird pricing. To register, meet the other speakers, and learn more about Fundraising Day Wisconsin, visit us online at Fundraising Day Wisconsin