Learn -- when you want and from wherever you want

 

AFPSEWI members get access to over 50 high-quality AFP webinars that span a variety of fundraising topics.

Search the library listing below, find the topic you want to learn more about, then click here to access the online library housed in Vimeo.

All members receive the Vimeo password when they join and/or renew AFPSEWI. Please contact us if you need the current password.

photo of shoe strings formed in the shape of a heart with a pair of sneakers peeking into the corner

Fundraising on a Shoestring (Fundraising for Those with No Time to Fundraise)

Presented by Alice Ferris, ACFRE and James Anderson, CFRE  --- So you have to raise money because you have not staff to raise the money and you have no staff because there isn't enough money. It is actually possible to break out of this cycle! In this session, designed for small shops, you will learn how to decide which of the many fundraising activities will work for your organization, get examples of activities that don't usually work in small shops and why, and strategies for how to get volunteers involved in fundraising even when they think they don't like fundraising.

"donor retention" "love the one you're with"

Donor Retention: Current Rates Are Plummeting! What Can Every Fundraiser Do to Reverse the Trend?

Presented by Jay Love  --- This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. We will focus on what can be done about retaining donors based on the principles of Dr. Adrian Sargeant, the world renowned authority on building donor retention and donor loyalty.

photo taken of climbing gym stairs from the bottom looking upward to the sky

Making Each Rung Count: How to Build a Donor Ladder that Goes from Annual Gift to Ultimate Gift

Presented by Michael Delzotti, CFRE  --- In an increasingly competitive fundraising world, how do you find, cultivate and grow donors to advance your mission? In this session, we will define and delineate the best way to construct each rung so that you may build a successful and holistic fund development program - one that moves the needle for your institution and your donors; producing ultimate gifts and increasing life-time value. This session is set at the beginner/intermediate experience level and is aimed at small to medium-sized shops.

image of wrapped gift with big red bow sitting on porch deck

Integrating Planned Giving into Your Campaign/ Major Gifts Programs

Presented by Brian Sagresyano, JD, CFRE  ---

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Fundraising Basics

Presented by Brian J. Bonde, ACFRE --- Fundraising can be overwhelming and sometimes daunting for the first-timer. Fundraising: The Nuts and Bolts, is designed to provide you with the framework for fundraising, along with the tools you need to be successful.

"Story telling" written on movie scene count board

Incorporating Stories into your Fundraising Program

Presented by Leah Eustace, CFRE --- Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative. In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.

image of woman weaving on a loom

Getting Your Organization on Board with Fundraising: Weaving a Philanthropic Culture

Presented by Andrea McManus, CFRE  --- We may be great at cultivating relationships with our donors but are we equally as great at building and nurturing a philanthropic culture top to bottom in our organizations? And if we are not focusing on this then why are we not? 

image of hand opening a door to a store

Opening the Door to Major Gifts: Mastering the Discovery Call

Presented by John Greenhoe, CFRE --- While there are many great resources on the solicitation or "ask," the knowledge base of the "discovery" call --- the very beginnings of the major gift relationship – are quite limited. John Greenhoe, author of the best-selling book "Opening the Door to Major Gifts" (Charity Channel Press, 2013), will delve into this all important topic in this AFP webinar. Using John's proven methods, participants will learn basic but effective methods for qualifying prospects for the purpose of major gift cultivation, solicitation and stewardship.

building tools on drafting table - measuring tape, hammer, hardhat, gloves, wrench, pencil

Building Donor Loyalty: How to Double Your Major Gift Revenue

Presented by Rachel Muir, CFRE --- Whether you have no staff or a 10-person development team, an effective major gift program can bring in more revenue than any other fundraising strategy. A healthy major gift program can bring in 80% of an organization's revenue. The key to success lies in donor retention.

image of man shaking woman's hand as she approached the table where he is sitting

Developing a Relationship Management System

Presented by Jennifer Filla --- Alert! This is not a software program and it requires a lot of effort. Do you want to create a relationship management system in your office? Jen Filla will guide you through the big picture, examples for big and small organizations, and the basic building blocks everyone has to start with. Learn to avoid common pitfalls and how to get the right fit for your organization.

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Case Studies: 24 Turn Around Campaigns

Presented by Rachel Muir, CFRE --- Has an opportunity presented itself where your organization needed to raise funds today, in 24 hour, or in one week?

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Development from the Donor’s Perspective

Presented by James S. Anderson and Alice L. Ferris, MBA, CFRE, ACFRE --- In spite of our best planning and adoption of best practices in the field, our donors don't fit into the process very neatly. Why? Because the donor's definition of the best way to help them make a philanthropic gift isn't necessarily what has been captured in our systems. It's not that all of the best practices are broken: it's that we need to be more flexible, innovative, and empathetic to the donor's perspective. In this session, we'll share stories of donors that didn't quite fit the mold, provide insights on how you can examine your own development strategies for "sacred cows," and recommend ways to be more responsive to your donors' needs.

red arrow made of paper lying  on a table in the middle of tumbled children's building blocks

Creating Breakthrough Strategy for Your Non Profit

Presented by Dr. Rob Sheehan --- Is incremental progress a satisfactory level of performance for your nonprofit? Are your staff and volunteers working very hard, but finding it difficult to get enough real traction moving forward? The answers to these challenges is not to work even longer hours or to work “smarter.” We need to work more creatively. The Break through Strategy webinar is designed to show you how you can drive innovation and creativity throughout your organization and create breakthroughs in performance. Learn how to leverage innovation concepts used by companies like Google and apply them to your nonprofit setting.

five young people dancing with a fan of cash in their hand

Millennial Motivation: What Makes Millennial Want to Give

Presented by S. Michelle Cline --- The millennial generation is now the largest generation in our nation’s history but we continue to struggle with how to understand them and their needs. What worked with other generations just isn't working and the amount of giving to non-profits within our economy has remained stagnant. This open and honest discussion will address both the misconceptions and the hype that surround Millennials and their philanthropic goals.

women distressed with head in her hands while little drawn figure of a man with a brief case stands in front of her with hands on hips

Firing Lousy Board Members - And Helping the Others Succeed

Presented by Simone P. Joyaux, ACFRE --- Yes, your organization should fire non-performing board members. Of course, that means you have to define what is good and not so good. And you need ways to fire them that don't cause pain – to them or your organization. Join this workshop to learn the secrets to this tricky business.