Director of Marketing & Communications

The Marketing and Communications Director provides strategic leadership for all marketing, communications, media relations, public relations, digital engagement, and brand management activities for The Salvation Army. This position is responsible for increasing public awareness of The Salvation Army’s mission, programs, services, fundraising initiatives, volunteer opportunities, and community impact across the Wisconsin and Upper Michigan Division.

About the role:

• Develop and lead comprehensive marketing and communications strategies aligned with The Salvation Army’s mission and goals.
• Develop compelling stories that highlight the impact of Salvation Army programs, beneficiaries, volunteers, donors, and community partners.
• Create annual communication plans that support fundraising campaigns, community outreach initiatives, special events, volunteer recruitment, and program awareness.
• Serves as the primary media contact for The Salvation Army in Milwaukee County and Division-wide. Prepares and disseminates information through newspapers, periodicals, television, radio and other forms of media, including internal articles for newsletters and magazines
• Develops, implements, and manages the overall online communications strategy for the organization in the Wisconsin & Upper Michigan Division.
• Develops and manages promotional and visibility programs designed to build web traffic such as digital campaigns, online advertising and search engine optimization.
• Manages the Milwaukee County and divisional web sites to support the goals and mission of the organization.
• Designs or supervises the use of digitized images, banners, animated graphics, forms and functions to enhance the appearance of the site.
• Lead crisis communication planning and response efforts, including Emergency Disaster Response communication.
• Provide rapid-response communications support during sensitive or high-profile situations.

Education: Bachelor’s degree in marketing, public relations, graphic design, or related field

Experience:  Five years of experience in web-based graphic design or web interface design,  digital marketing, advertising, publishing or related field. Experience in writing news releases and scripts. – OR Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.

Certifications:  Must have valid Wisconsin Driver’s license, and clearance to drive from TSA’s insurance carrier.