Jericho Resources, Inc. took an innovative approach toward giving this year. The firm partnered with the Association of Fundraising Professionals of Southeastern Wisconsin (AFP SEWI) in support of its annual event celebrating philanthropy. In addition to sponsoring the event, Jericho donated $1,500 worth of $25.00 VISA gift cards—one for each table. Attendees at each table were asked to brainstorm together to choose a cause they’re passionate about and designate an individual to send the contribution.
Branded as the “Giving It Forward Challenge,” the effort served as a catalyst. The 600 National Philanthropy Day Luncheon attendees went beyond honoring philanthropic achievements and became philanthropists by actively engaging in giving. A myriad of causes were supported that include meals for seniors, hats and mittens for preschoolers, teen dating violence prevention, veterans services and even combating Ebola in West Africa.