Communications

Cold Calling and Prospecting for Development Officers

By: AFP SE WI Administrator
Date: December 13, 2016
Presented by Armando Zumaya --- Reach any prospect. Billionaires, your top prospects that haven't been successfully engaged. Philanthropists who everyone calls. You can get those crucial first meetings that make or break major campaigns. This is very unique and hard to find training taught by a 30 year development veteran who still cold calls everyday. Learn to engage your HNW prospects that every other development officer wants to sit down with.
Cold Calling and Prospecting for Development Officers

Understanding How and Why Millennials Give

By: AFP SE WI Administrator
Date: September 29, 2016
Presented by Derrick Feldmann & Michelle Cline --- So much has been written about this generation of 80 million that will shape the future of philanthropy. But personal preferences and experiences with the generation doesn't mean that is the way this generation wants to give to your organization. This session will review the latest research and findings from the Millennial Impact Project, a comprehensive study of Millennial cause engagement since 2009. In addition, the presenters will offer case studies of successful Millennial fundraising campaigns and ideas for your organization.
Understanding How and Why Millennials Give

Nonprofit Videos (on a Budget) that Engage and Retain Donors

By: AFP SE WI Administrator
Date: July 11, 2016
Presented by Steven Shattuck --- Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
Nonprofit Videos (on a Budget) that Engage and Retain Donors

Presented by Rosa Conrad --- Digital Fundraising has made its way into the development programs of hundreds of philanthropies across the country. In concert with the rise in online events such as Giving Days and crowdfunding, digital fundraising has become a critical channel for all non-profit organizations, large and small. We will explore the elements of a next generation development office, from a technology and strategy perspective.
The Future of Fundraising: How Digital Technologies and Strategies will Create Your Next Gen Development Operation

Beyond the Buzzwords: Proven Digital Strategies for Fundraising

By: AFP SE WI Administrator
Date: April 27, 2016
Presented by Claire Kerr --- From Snapchat to Slack to Square, there's a million trendy tools your nonprofit organization could be using to reach your supporters and raise more money. Are you feeling overwhelmed by the amount of buzz in the air? Don't worry, we've got you covered!
Beyond the Buzzwords: Proven Digital Strategies for Fundraising

On Beyond Social: Inbound Marketing for Fundraisers

By: AFP SE WI Administrator
Date: March 7, 2016
Presented by Shaun Lynch, CFRE  --- How do we make raise money with social media? By now, everyone is familiar with social networking. We've had websites forever, and most of us have Facebook pages and probably a presence on other social networking platforms as well. But how does one use social networking to raise money? The key lies in knowing how to integrate social media and direct communication for maximum effect. In a nutshell, social media is where we drop the bait in order to encourage potential donors to self-identify to receive more personalized messages. The approach is called Inbound Marketing. In this webinar, We'll explain the approach in more detail, and walk you through the creation of your first basic inbound marketing program.
On Beyond Social: Inbound Marketing for Fundraisers

Storytelling for Fundraisers

By: AFP SE WI Administrator
Date: February 23, 2016
Presented by Tom Ahern  --- Storytelling in the context of fundraising is VERY different than storytelling in the context of trying to bring down a mastodon for the tribe. The story's about the donor. In shockingly lucrative communication programs, the donor is the obvious hero. The organization plays a supporting role and yet few charities write this way. Learn how to be one of those few ... and succeed beyond your wildest dreams!
Storytelling for Fundraisers

Fundraising with Mobile

By: AFP SE WI Administrator
Date: January 27, 2016
Presented by Darian Rodriguez Heyman and Matthew Bauer  --- There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you quickly yet effectively craft a mobile impact strategy to advance your fundraising, programs, and overall work? Join the best-selling author of Nonprofit Fundraising 101 for a quick primer and leave with a checklist of the most important tips and tools for your cause!
Fundraising with Mobile

Creative and Compelling Messages for Digital Solicitations

By: AFP SE WI Administrator
Date: September 29, 2015
Presented by Derrick Feldman  --- The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act.
Creative and Compelling Messages for Digital Solicitations

Incorporating Stories into your Fundraising Program

By: AFP SE WI Administrator
Date: October 8, 2014
Presented by Leah Eustace, CFRE --- Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative. In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.
Incorporating Stories into your Fundraising Program