Leading a team of ten, the Senior Director of Annual Giving will strategically implement and guide University Advancement’s plan for raising and increasing annual giving efforts for current use funds to increase revenue, broadening the overall base of alumni financial participation and strengthening the major gift pipeline, with particular emphasis on increasing participation among undergraduate alumni.
- Manage and lead staff responsible for:
- annual giving personal solicitations
- phone, electronic and mail direct marketing solicitations
- digital platforms to increase donations
- senior class solicitations
- Design and manage an integrated marketing strategy that engages donors through one-to-many marketing channels and ultimately moves them into personal relationship-based development efforts.
- Enhance the use of digital marketing platforms (e.g., email, websites, social media, crowd funding, etc.) and analytics (e.g., predictive modeling, social media data mining) to improve segmentation and messaging and to create a customized and positive experience for donors.
- Develop strong solicitation programs for key constituencies (e.g., young alumni, etc.).
- Oversee a strategy to grow the number of President’s Society members each year by acquiring, retaining and upgrading donors.
- Develop annual work plan and program goals; track on progress toward goals on a monthly basis.
- Serve as the key leader and interface with Regional Development and College Advancement teams on managing and increasing their prospects’ giving to current use purposes.
- Champion annual giving to University Advancement staff and other campus partners and provide training, as needed.
- Focus on increasing undergraduate alumni participation.
- Commit to continuous improvement via benchmarking best practices and other quality improvement processes; sustain an innovative lens to increase donors and thoughtfully reach the broadest base of constituents.
- Promote and attend University and Advancement-related events, often during evening and weekends.
Education and Experience
A Bachelor’s degree from an accredited college or university is required, ideally with a focus in communication, fundraising or marketing. 5-7 years of business experience in a fundraising environment at a management level. Experience in marketing and knowledge of current trends in annual giving as well as campaign fundraising; the ability to analyze data and results for evaluation and refinement of programs is essential. Successful candidate will have a proven track record in volunteer/staff management and the ability to foster relationships with donors and colleagues. Candidate should have strong written, verbal and inter-personal skills with experience in delivering presentations. A track record of sound fiscal and personnel management is essential.
How to Apply: https://employment.marquette.edu/postings/11530