Planned Giving Manager - Wisconsin Public Radio

AFP SE WI Administrator
March 13, 2019

The Opportunity

WPR is seeking an energetic, highly-organized professional to lead a successful planned giving program to promote legacy giving to Wisconsin Public Radio. The successful candidate will have a passion to work with planned giving prospects throughout the state and understand the power of legacy giving to transform an organization, taking a robust planned giving effort to the next level.

WPR is committed to achieving a diverse workforce and to fostering an atmosphere of equity and inclusion. We want our staff and programming to reflect the rich culture and diversity of our state and actively encourage applicants from diverse backgrounds to apply.

The Organization

As a pioneer in radio and public media, Wisconsin Public Radio has a strong commitment to innovation and leadership. A top-tier public radio station, WPR is known for its original content and programs, including winners of the Edward R. Murrow and Peabody Awards. With a mission to inform, entertain, engage and inspire individuals and communities, WPR is a civic and cultural resource that exists to enlighten and enrich the quality of life for its audience. Over its 100-year history, WPR’s network has grown to 37 stations programmed by seven regional studios, carrying programming from three WPR networks, serving nearly 500,000 weekly broadcast listeners as well as online users.

Headquartered in Madison on the University of Wisconsin campus, WPR is well-supported by more than 54,000 donors, business sponsors, and a flourishing major and planned giving program. WPR’s Development Department – including Major & Planned Giving, Membership, Business Development, and Database & Digital Fundraising – is responsible for raising over $12 million annually. Our thriving fundraising program is committed to strategic storytelling and communications that engage audiences and donors to increase awareness of, and revenue for, the station’s award-winning content on-air, online and in communities across Wisconsin.

Position Overview

This position’s primary responsibility is to manage the Planned Giving Program to promote legacy giving to Wisconsin Public Radio. This leadership role is perfect for an experienced program manager with a passion for people. The Planned Giving Manager develops annual program goals, a budget and a marketing plan strategically using on-air promos, print, email, mail, events and WPR’s planned giving website,  Working throughout the state, the Manager stewards declared planned givers and cultivates prospects leading to gifts in wills and trusts, by beneficiary designation and through other charitable giving vehicles. The Manager processes realized gifts in coordination with the WPR Financial Manager and the Membership Department, and acknowledges gifts to donors’ families. As relationships develop, the Manager also works to solicit major gifts from declared planned givers. The Manager reports to the Director of Major and Planned Giving and works closely with the Chief Development Officer, Major Gift Officers and the Director of Radio. The Planned Giving Officer, based in Milwaukee, assists the Manager to ensure the continued success of the program.

The Manager travels throughout the state to reach all declared and prospective planned givers. Connecting with these groups takes roughly 60-75% of the Manager’s time, with at least half of this being personal visits.  To be successful, the Manager will have a passion to remain current on the principal aspects of planned giving, including financial instruments and tax regulations. The Manager will establish and maintain relationships with legal and financial professionals to promote awareness of WPR. The Manager will comply with Wisconsin Public Media Ethical Guidelines for Editorial staff,  


  • Bachelor’s degree and five years’ work experience in major gifts and planned giving in a non-profit environment, or a satisfactory equivalent combination of education and relevant professional experience.
  • Demonstrated understanding of the planned giving process, principles, methods and practices including prospect research; and the ability to develop successful donor relationships through cultivation and stewardship.
  • Demonstrated experience in developing and executing strategic development plans.
  • Demonstrated experience in cultivating relationships that have resulted in planned gifts and/or major gifts and record of success in achieving development goals.
  • Outstanding interpersonal skills.
  • Outstanding written and oral communication skills.
  • Demonstrated ability to take initiative, manage multiple assignments simultaneously and work in a fast-paced environment.
  • Ability to work flexible and variable hours as needed to achieve goals.
  • Effectively engage diverse perspectives and experiences in work product and in organizational interactions, and demonstrate respect for others in all workplace relationships.


  • Experience working with diverse, complex organizations supporting executives/management/board members.
  • Experience in project management.
  • Experience or knowledge of public broadcasting, particularly public broadcasting fundraising.

SALARY:  We expect to pay in the mid-60s with actual pay dependent upon qualifications, experience, and official title. The University offers a comprehensive benefits package, including health insurance, life insurance, pension plan, flexible spending accounts, employer paid training and development, generous paid vacation and sick leave. Detailed description of available benefits:   


To ensure consideration apply online through our applicant portal by 3/26. This is job # 15306.  If you are a current UW System employee use PDF formatted files work best.  Please include:  A detailed resume; a cover letter (max two pages) carefully detailing how your experience relates to the qualifications, duties and responsibilities of this position; and a list 3-5 professional references with contact information - at least one must be a supervisory reference.

Questions? Contact: Betsy Nelson, Wisconsin Public Radio, 821 University Avenue, Madison, Wisconsin  53706; 608-262-5221;  

Additional Information

A criminal records review will be conducted for final candidates.  In compliance with the Wisconsin Fair Employment Act, the University of Wisconsin does not discriminate on the basis of arrest or conviction record. Convictions and pending charges will be considered only if they are substantially related to the circumstances of this position.

Employment is contingent on establishment of identity and verification of employment eligibility as required by the Immigration Reform and Control Act of 1986.

It is the policy of the University of Wisconsin to provide reasonable accommodations for qualified individuals with disabilities who are employees or applicants for employment. If you require an accommodation to participate in any part of the hiring process, please contact the person listed above.

WPR is an Equal Employment Opportunity and Affirmative Action employer and no qualified applicant will be eliminated from consideration. WPR is committed to achieving a diverse workforce and to maintaining an atmosphere of diversity and inclusion.  We want our staff and programming to reflect the rich culture and diversity of our state and actively encourage applicants from diverse backgrounds to apply.

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